CHRISTIAN KOCH

This project had a focus on emerging designers. I considered the importance of branding and brand communication in relation to building and developing a new fashion company. I developed a brand communication strategy for Jayne Pierson and identified a clear brand message to be delivered across the key elements of the communication mix, including sales & other consumer touch points, social media profile & activity as well as PR & celebrity endorsement. Also, I created a brand guideline document for a second project for Jayne Pierson concerning graphic design.

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For the full PDF of the project please click below:

Communication Strategy:              Graphic Design / Branding: