CHRISTIAN KOCH

This project involved digital strategies for brand promotion. I examined contemporary PR practice alongside consideration of new and innovative digital strategies impacting the fashion industry. The project has a focus on the sportswear sector and the unique marketing approaches required when selling apparel that is not based on seasonal trends; I looked for engaging ways to promote existing ranges, rather than new fashion collections... ‘same product, new story'. The outcome of this project involves an infographic, a media pack, event plan as well as a digital guerilla marketing campaign.

For the complete PDF of the project please click below: