FASHION BUSINESS & ENTREPRENEURSHIP -
THE FASHION CIRCLE
For this project, I developed an idea for a new fashion-related business and pitch the concept. I wrote a business plan with financial projections and created a promotional video to pitch my idea. Both elements clarify the business model and USP and communicate the brand identity. I chose to take the digital route, due to its relevance in nowaday's fashion industry. The Fashion Circle is an online personal styling service, implementing 3D body scan technology accessible from home. The services include a virtual wardrobe to try on clothes with the personal avatar, professional stylists as well as a carefully edited online store.
To see the full project please click links below:
Business Plan:
https://drive.google.com/file/d/1O_meymIkqMmYGcUgp5VyfAyKZgqkig1U/view?usp=sharing
Pitch Deck:
https://drive.google.com/file/d/1PU185pyTA2zVboAS15pl0hnWpl5cIJUX/view?usp=sharing
Pitch Video:
https://drive.google.com/file/d/1i4sSJRKr-TAluw73974VgspemK9hlzc7/view
