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Koch_Creative1
CONSUMER BUYING BEHAVIOUR - VERSACE
This project was divided into two parts. The first part consisted of a vast consumer behaviour report of a chosen brand, in my case Versace. In the second part I proposed a promotional concept underpinned by my consumer research. I proposed a collaboration with cult streetwear label Palace to attract the millennial consumer.
For the complete PDF of the project please click below:
Consumer Behavior Report Creative Solution
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